There’s nothing more frustrating than a company with poor customer service, that doesn’t anticipate clients’ needs or respect their wishes. If you’re selling anything online, especially globally, you want to make sure your customer is, if not happy, satisfied enough to avoid a fit of rage. But when you’re overwhelmed and overworked—during busy sales seasons, for example—you might not cater to customers at the level you want.
You always want to be the “good” company—but you can’t do that effectively without a streamlined workflow. One way to avoid dismaying customers is by ensuring your workflow is seamless.