Commerce Guys rebranded to Centarro in 2019, at which point we stopped posting content to this blog. Head over to the Centarro blog to read the latest news and updates about Drupal Commerce and our company's work.
Wow!!! As I think about the week spent in Amsterdam, I am in awe of the entire experience. This beautiful place has a very long and eventful history dating back to the 12th century, and was the perfect setting for DrupalCon Amsterdam 2014.
To improve conversion, your efforts must go toward changing lots of stuff on your website, and measuring the results of these changes. That's where A/B testing enters the scene. You cannot make informed, correct decisions without obtaining some objective data about your visitors’ preferences. A/B experiments allow you to do exactly that – it's like asking your prospects direct questions, except they don't even know they're being consulted!
Colleges and Universities have overwhelmingly chosen Drupal as their CMS, and it’s a growing need for schools to use commerce functions to process a myriad of things, from registration and book sales to donations and permits. We just don’t think it makes sense to create these functions with a bolted-on commerce platform when Drupal Commerce provides such a smoothly integrated solution to serve a wide range of commerce needs at no cost. Leveraging the investment already made in knowledge, training and resources to serve commerce needs is the way to go.
eCommerce is undergoing rapid change from the traditional search, view, add to cart, and checkout paradigm to one that is rich in content, creates a more engaging and unified user experience, and drives buying decisions within that context.
As consumers demand greater access to information, offers and payment functionality—anytime, anywhere—the lines between in-store commerce, eCommerce and mobile commerce are blurring. In this emerging Universal Commerce environment, it is therefore crucial to accurately identify potential new vulnerabilities and build effective defenses to stay ahead of data thieves. This short quiz will help us explore some of the myths and realities of security in the age of Universal Commerce.
As attractive as it sounds, “instant global sensation” is a contradiction in terms. Going global requires strategic moves, and those require research and forethought. Those sensations that are indeed instantaneous are usually one-hit wonders, and rare. In order to build a successful, sustainable global strategy, you need to take the time to address the things that slow global commerce down—and then be able to enjoy the speed with which you succeed after having those foundational pieces in place.
On the 1st January 2015, the European Union (EU) rules on the calculation of Value Added Taxes (VAT) on broadcasting, telecommunications and e-services are changing. This affects businesses and consumers inside the EU and businesses outside the EU selling into the EU.