Driving eCommerce Sales while Avoiding Channel Conflict: Riding Along with Radio Flyer
Delivering impactful and engaging community content for eCommerce using Drupal
Delivering impactful and engaging community content for eCommerce using Drupal
Details:
Date:
June 26, 2013
Time:
12pm EDT / 6pm CEST
Duration:
1 hour
Webinar Speakers:
Chris Rooney, President Digital Bridge with Jean Rosenzweig & Tom Cesario from Radio Flyer
Today's brand manufacturers have a difficult task of advertising their products directly to consumers while satisfying established delivery channels like local retailers and big box chains. In the world of B2B&B2C, companies need to think creatively and work flexibly to promote their products to a wide range of customers.
Creating a compelling and informative brand story is just one of the powerful ways agencies like Digital Bridge Solutions helps companies capitalize on the flexibility of Drupal & Drupal Commerce to drive eCommerce sales. Using the powerful content management tool set, they build content-rich, community oriented eCommerce sites full of user and brand-generated content that feature and merchandise brand stories right alongside the physical products.
In this one-hour webinar, Chris Rooney from Digital Bridge discusses ways that Brand Manufacturers can use Content & Community to generate Commerce while avoiding channel conflict. Joining Chris are Jean Rosenzweig, Director of Internal Sales Operations & Service and Tom Cesario, Senior Director of IT from Radio Flyer, who will share some of the creative ways they have used Drupal to connect their brand to its diverse audience. Together they’ll share their unique perspective of bringing the Little Red Wagon to life online while keeping the retail channel on board.
Chris Rooney is the President and Founder of Digital Bridge Solutions, a full-service Drupal development agency creating digital content and commerce experiences for mid-sized enterprises. His 15 years of consulting experience working at the intersection of strategy, technology, and marketing give him a road-tested perspective on driving business results in the digital channel. He has partnered with brands like Radio Flyer, Burton Snowboards, Kohl Children's Museum, and Eileen Fisher to build compelling direct-sales websites that elegantly balance brand experience with commerce enablement.
Jean Rosenzweig is the Director of Internal Sales Operations & Service for Radio Flyer, makers of the "little red wagon." Jean joined Radio Flyer in 2010 to manage the channel strategy for Radioflyer.com. Prior to Radio Flyer, Jean held a variety of sales, marketing and management roles at Black & Decker and Newell Rubbermaid.
Tom Cesario is the Senior Director of IT for Radio Flyer, makers of the "little red wagon". Tom joined Radio Flyer in 2008 and has led the implementation of their digital, order fulfillment and reporting platforms. Tom helped launch Radio Flyer’s eCommerce channel leveraging open source technology and cloud computing. Prior to Radio Flyer, Tom spent 8 years at McDonald's Corporation implementing enterprise-wide content management, portal and supply chain systems.