Here's a great article from Michael Tucker of Bluespark, a Drupal Commerce delivery partner. The only thing I'd add is that creating compelling content should be the hard part, not publishing or linking to product data. That's why an integrated experience with a best-in-class Content Management software like Drupal makes perfect sense, and why Drupal Commerce really fits the Content + Commerce paradigm.
Content or Commerce? Who's the boss? | Bluespark
“Product and Content are yin and yang. They are complementary halves that, together, can make an incredibly effective e-commerce site.Bottom line: Content-driven commerce, if done right, can be a central part of your product showcase—from the homepage down to the product pages themselves.”
Click below to read the full article.
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