Discover Commerce Product Display Manager (shortname: commerce_pdm) in this new Commerce Module Tuesday screencast and see how to make product management easier for your commerce website.
Commerce Product Display Manager enables two UI features, the first one displays a widget in the product creation form and allows us to create a product display right from there or associate our product with an already created product display. The second feature of this module provides a dedicated administration screen with drag and drop capabilities to help managing products and displays.
Also in this screencast you'll find how to create product displays from product by using the rules provided here, and an alternative solution for the more code-like watchers that proposes a more advanced solution.
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