Excerpted from David's blog on December 10, 2013:
Drupal Commerce is built from the ground up to integrate with Drupal, which makes it hard to beat when comparing it with dedicated ecommerce platforms such as Magento or Prestashop.
Why? Because changes to Google's algorithms over the past 18 months (Panda, Penguin and Hummingbird) have placed Content Marketing front and centre of your online marketing strategy. This means that any serious ecommerce solution must incorporate a robust content management system if it is to provide a platform for ongoing success.
Going forward, standalone platforms such as Magento or Prestashop are simply not going to cut it unless you can somehow integrate them with a decent content management system.
The problem with trying to integrate two separate platforms in this way is that any extensions to these platforms tend to be bolt-ons rather than fully-fledged content management systems. As a result, they aren't as functional as they need to be, and you end up having to do a lot of work to get the two platforms to look the same and play nicely together.
What you really need is a platform where the CMS and the ecommerce platform are on an equal footing. For this reason, I always recommend Drupal plus Drupal Commerce as the best solution for any ecommerce platform I'm asked to work develop.
With that in mind, here are ten reasons why you should be shortlisting Drupal Commerce for your new ecommerce development, or ecommerce re-platform:
For the rest of the story,