More Customers, Higher Sales, Lower Cost of Ownership
Today, the customer buying process isn't as simple as point and click. Customers do Research. Customers read Reviews. Customers watch Demonstrations. All these activities require rich content to supplement a product catalog. A CMS makes the process of communicating and connecting with your customers seamless. And a unified experience built on Open-Source means a total cost of ownership that any organization can afford.
Content
43% of offline sales are influenced by online experience, and the number is growing.1
Viewers are 85% more likely to purchase a product after watching a product video.2
88% of marketers say using social graph data to personalize the online experience has a high impact on both ROI and engagement.3
edit, revise and personalize content... simply
Community
90% of consumers say buying decisions are influenced by online reviews.4
73% of smartphone owners access social networks through apps at least once per day.5
74% of consumers rely on social networks to guide purchase decisions.6
a flexible framework built for rating, tagging...sharing
Commerce
by 2017, US online spending will reach $370 billion, which represents a nearly 10% compound annual growth rate from 2012.7
64% of smartphone owners are using their mobile devices to shop online.8
by 2017, U.S. eCommerce will account for 10% of all U.S. retail sales. That compares with 8% in both 2012 and 20139
a seamless customer experience...from product content and display to checkout.
1. Forrester Research: Web-Influenced Retail Sales Forecast, 2011 to 2016 (US) 2.Internet Retailer 3. CMO.com 4. Dimensional Research 5. Lightspeed Research 6. ODM Group 8. eDigitalResearch 7,9. Forrester Research http://www.internetretailer.com/2013/03/13/us-e-commerce-grow-13-2013