Manufacturing

Guest Blog: eCommerce for Manufacturers Part 1: Product Customization

Manufacturing and wholesale is a neglected sector when it comes to optimizing for eCommerce. Most businesses use outdated online approaches to lead generation and sales in what is now a sophisticated digital retail environment. Simply providing product overviews and product order sheets online is no longer enough to make the sale. For the big, high-volume projects supplied by manufacturers, the efficiency of digital tools is invaluable. 

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