Guest Blog: eCommerce for Manufacturers Part 3: Customer Experience
Following up on our Sales & Marketing post from last week, today we examine how to optimize customer experience on a manufacturing eCommerce site.
Manufacturing
Guest Blog: eCommerce for Manufacturers Part 2: Sales & Marketing
In last week's post, we discussed product customization, discounting, and inventory management. This week, we touch on how eCommerce changes can bolster sales and marketing initiatives.
Guest Blog: eCommerce for Manufacturers Part 1: Product Customization
Manufacturing and wholesale is a neglected sector when it comes to optimizing for eCommerce. Most businesses use outdated online approaches to lead generation and sales in what is now a sophisticated digital retail environment. Simply providing product overviews and product order sheets online is no longer enough to make the sale. For the big, high-volume projects supplied by manufacturers, the efficiency of digital tools is invaluable.
