Guest Blog

Guest Blog: eCommerce for Manufacturers Part 2: Sales & Marketing

In last week's post, we discussed product customization, discounting, and inventory management. This week, we touch on how eCommerce changes can bolster sales and marketing initiatives.

Guest Blog: eCommerce for Manufacturers Part 1: Product Customization

Manufacturing and wholesale is a neglected sector when it comes to optimizing for eCommerce. Most businesses use outdated online approaches to lead generation and sales in what is now a sophisticated digital retail environment. Simply providing product overviews and product order sheets online is no longer enough to make the sale. For the big, high-volume projects supplied by manufacturers, the efficiency of digital tools is invaluable.

Guest Blog: Happy Workflow, Happy Customer

There’s nothing more frustrating than a company with poor customer service, that doesn’t anticipate clients’ needs or respect their wishes. If you’re selling anything online, especially globally, you want to make sure your customer is, if not happy, satisfied enough to avoid a fit of rage. But when you’re overwhelmed and overworked—during busy sales seasons, for example—you might not cater to customers at the level you want.

You always want to be the “good” company—but you can’t do that effectively without a streamlined workflow. One way to avoid dismaying customers is by ensuring your workflow is seamless.

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