What B2B Companies can Learn from B2C Best Practices
B2B eCommerce is growing. Fast. In fact according to one Internet Retailer article B2B online revenue will hit $1.13 trillion in sales worldwide by 20201. This is outpacing retail eCommerce significantly and is creating significant opportunity for manufacturers and other B2B companies to invest in online sales and marketing technology to better serve their clients’ demands. There are a number of factors in today’s business environment that contribute to this critical need to invest in better, more integrated web technologies.
