Paris, Tuesday, January 15, 2013 - For Immediate Release (translated from the original French)
KENZO, famous fashion brand of the LVMH group, has chosen Drupal Commerce for its new website. At the helm of this major project, the digital agency Publicis Modem has managed the development and integration of data to support the site.
The new Kenzo site, released last December, is bold, original, scalable, multilingual and multi-device. There is no shortage of assets to attract a younger clientele. Its online store, which is also a novelty of the site, has been entirely designed and developed with Drupal Commerce and offers an advanced eCommerce solution in which brand content and eCommerce coexist.
Created by Commerce Guys and launched a year ago, the Drupal Commerce framework, built on the powerful open source Drupal platform, is now in use in more than 22,000 online shops worldwide. To reach this impressive figure in so short a period of time is an unprecedented success in the world of eCommerce software.
The context
In July 2011, Humberto Leon and Carol Lim were appointed creative directors of KENZO. Anxious to revitalize the brand by giving it a younger side, the two leaders sought an agency to assist them in their digital strategy and website redesign for kenzo.com.
Issues
The new kenzo.com would be a site of inspirational "hype", which reflects the new brand positioning initiated with the arrival of the two new creators. Kenzo.com is a reflection of the spirit, daring, and originality of the brand. The website redesign represented several technological challenges to make it flexible, scalable, multilingual and multi-device. The choice of the Drupal Commerce technology met both content and transactional requirements.
The advantages of Drupal Commerce for Kenzo
Drupal Commerce provides an eCommerce solution in which brand content and eCommerce coexist. Publicis Modem’s skills in this technology were essential to the success of the project.
"This project had major technological challenges in that we wanted to mix the contents of an aspirational brand with a strong eCommerce dimension, including multilingual and multi-device. We met this challenge with a very close and creative relationship with our client and the team, " said Vincent Bouillon, Deputy Managing Director of Publicis Modem. "
Project Description
A Phase 1 release was in place during production of the final site, which was launched in December, and includes responsive design, advanced functionality in mobile (drive to store, opportunities to buy on mobile), and a new original product presentation (the booth)
Other innovations completed on the final site:
- A digital experience with a stronger inspired navigation
- Complete brand content with a rich catalog
- A Kenzo blog from around the world: brand, events, collections, travel, artists, etc…
The advantages for users
The new site provides Kenzo.com users with a very immersive navigation and a design that treats the eye to rich details.
For Frédéric Plais, CEO of Commerce Guys: "Drupal Commerce allows you to build qualitative, innovative and differentiating web experiences for eCommerce. Kenzo.com is a successful implementation of a very qualitative case for the brand Kenzo, associated with a very powerful eCommerce. Drupal Commerce is the becoming the obvious solution for demanding brands in 2013."
About Commerce Guys
Commerce Guys is the software company behind Drupal Commerce, a powerful open-source eCommerce built on a Content Management social publishing platform. Known for its unprecedented flexibility, scalability, and security, Drupal Commerce offers a range of robust capabilities for conducting modern eCommerce.
With early recognition from the industry (Gartner Cool Vendor, Microsoft Bizspark One, Retailer Rising Star…), Commerce Guys provides customized development, consulting, training, support, and an innovative Platform-as-a-Service (PaaS). Their mission is to help Internet merchants leverage the power of Drupal for their business with cutting-edge technology, expertise, and open-source collaboration.