With mobile devices becoming more prevalent than computers, Mobile Commerce is now a top priority for e-retailers. It is also poses significant challenges because of the sheer complexity of the mobile landscape.
The Drupal Commerce approach to Mobile Commerce is based on responsive storefronts and native app-friendly data services. Responsive storefronts adapt to any device in real time. App-friendly data services allow Drupal Commerce websites to push data and interact with mobile apps using standard protocols. Drupal Commerce is also able to leverage QR codes and SMSs.
With Omega, the responsive, mobile-first theme based on HTML5, CSS3, and mobile, fluid grids, e-retailers gain increased control and interoperability over their storefronts. The result is storefronts that adapt to any mobile device: smartphone, tablet, or laptop.
Drupal Commerce is fully compatible with Drupal Services, a standardized solution to external applications developed for Drupal. Services allows Drupal Commerce to exchange data with native apps using multiple interfaces like REST, XMLRPC, JSON, JSON-RPC, SOAP, and AMF.
Running Drupal Commerce on mobile platforms does not require a scaled-down version. The lack of assumptions in the design of Drupal Commerce makes it mobile-proof. Developers can build tailored eCommerce experiences without having to disassemble a solution that was originally conceived for the computer and without having to re-develop features that were not tested and optimized for mobile.
Drupal Commerce does not use another branch or version when running on mobile devices: The same code base is used, with just a few options to make it relevant on a mobile platform. The core strengths of Drupal Commerce are left unchanged, remaining as flexible and proven as ever.
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